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Product: BlueRich

Company: Natural Factors

Size: 90 Capsules

Ingredients: BlueRich Blueberry (Vaccinium corymbosum) Concentrate 36:1 (fruit) (2.5% Anthocyanins) 500 mg

Dosage: 3 capsules, 3 times daily or as directed by a health practitioner.


As far back as the Middle Ages, blueberries and their cousins the bilberries, have been renowned for their health benefits, particularly to improve visual acuity. During WWII fighter pilots would eat toast laden with bilberry jam just before flying to improve their night vision. Recently, science has discovered new and exciting reasons to include blueberries as a staple in our diet. Research shows that blueberries do help vision and eye health but they can also slow aging, help cognitive decline, lower cholesterol, fight cancer and help inhibit urinary tract infections. Why can the blueberry help with all these varied health conditions? Primarily it's due to anthocyanins, the phytochemicals responsible for their deep blue color.

The Power of Anthocyanins
The positive effect of anthocyanins on health is due to their anti-inflammatory properties. Anthocyanins can protect both large and small blood vessels from oxidative damage. "In the course of inflammation, enzymes damage connective tissue in capillaries, causing blood to leak into surrounding tissues. Oxidants are released and further damage blood-vessel walls. Anthocyanins protect in several ways. First, they neutralize enzymes that destroy connective tissue. Second, their antioxidant capacity prevents oxidants from damaging connective tissue. Finally, they repair damaged proteins in the blood-vessel walls. Animal experiments have shown that supplementation with anthocyanins effectively prevents inflammation and subsequent blood-vessel damage."1 Blood vessel damage presents a great problem for those with diabetes; affecting many areas from eyesight, heart vessel disease to diabetic neuropathy. Consuming either anthocyanin-rich blueberries or blueberry concentrate each day may help mitigate the damage and promote healing.

Eye Health
Blueberries can benefit everyone, young and old, and are an excellent adjunct to the daily diet, again due to the anthocyanin-rich content of blueberries. Anthocyanins are helpful for those spending long hours in front of computer screens, watching TV or playing video games. The health benefits of blueberries has led to blueberries being dubbed the "vision fruit" in Japan, where sales of berries and blueberry nutraceutical products have skyrocketed.

Persons with uncontrolled blood sugar are at high risk for eye and vision problems. That is where blueberry anthocyanins can be remarkably protective. They may have a positive effect on glucose levels but blueberry anthocyanins ability to protect both large and small blood vessels from oxidative damage includes lessening microvessel damage from high blood-sugar levels. Diabetic retinopathy is a serious complication of diabetes and can cause blindness if not controlled. In retinopathy the body tries to repair leaking, damaged capillaries by overproducing abnormal proteins. Not only do anthocyanins prevent capillaries from leaking, they also prevent abnormal protein proliferation. This is shown in a study of twelve adult diabetics who were treated with 600 mg anthocyanosides per day for two months. Samples of gingival tissue were taken before and after treatment. After two months, results showed a significant decrease in over production of connective tissue. The authors concluded "anthocyanosides help to prevent diabetics from injuries caused by malfunction of synthesis-activities throughout normal diabetic medical treatment."

Blueberries - Good for Every Body

"If you had to pick one food to ensure your lowest rates of dementia as you get older, blueberries are the thing - fresh or frozen it does not matter." Dr. Steven Pratt

In 2000 a groundbreaking study by Dr. James Joseph of Tufts University showed that blueberries may slow brain aging and protect vision. Nineteen-month-old Fisher rats (the equivalent of 60-65 year old humans) were given dried blueberry extract every day for 8 weeks. Other experimental animal groups had their diets supplemented with strawberry extract, spinach extract or vitamin E. While all the antioxidant-supplemented groups had improvements in test parameters, only the blueberry supplemented rats actually showed dramatic improvement in balance and motor coordination. Here's an example: young rats can balance on a narrow rod for up to 13 seconds. Old rats usually fall off after 5 seconds. In this experiment, the strawberry extract, vitamin E and spinach supplemented rats fell off just as quickly as the control rats. However, the blueberry supplemented rats managed to stay on for 10 or 11 seconds, almost as if they were young again.

Dr. Joseph stated: "This is the first study that has shown that dietary supplementation with fruit and vegetable extracts that are high in phytonutrient antioxidants can actually reverse some of the aging-related neuronal/behavior dysfunction… The blueberry-supplemented animals were the only group to show reversals in motor behavioral deficits. It is well known that age-related decrements in motor behavior involving alterations in balance and coordination as reflected in the tests we have used in the tests we have used in this experiment have been very resistant to reversal." If extrapolated to humans, it would mean that blueberries could slow the loss of balance and coordination that so often accompanies aging, with tremendous implications to enjoyment and quality of life. Dr. Joseph further notes: "I make a point of tossing a handful of blueberries into a protein drink in the morning to start the day off right… Given the possibility that blueberries may reverse short-term memory loss and forestall other effects of aging, their potential may be very great."

Regular intake of berries such a blueberries, strawberries and raspberries may have other important health benefits. There may be an anticancer component. Researchers tested freeze-dried fruit extracts against two cultures of two aggressive cervical cancer cell lines and two breast cancer cell lines with different requirements for estrogen. Extracts from strawberry and blueberry significantly decreased the growth of cervical and breast cancer cells. The strawberry extracts were most effective in decreasing the growth of cervical cancer cells. However, blueberry extracts inhibited growth of cervical cells more than that of breast cancer cells. "The preliminary data suggest that phytochemicals from strawberry and blueberry inhibit steps in tumor initiation."

Cranberry has been the traditional fold remedy for prevention of urinary tract infections. As it turns out, blueberries have similar compounds to cranberry and may help to prevent urinary tract infections. Just as in cranberry, compounds in blueberry prevent the adherence of E. coli to epithelial cells in the urinary tract.

Natural Factors introduces a blueberry concentrate with all the anthocyanin-power of fresh picked blueberries. This extract is ideal for those who want the superior antioxidant power of blueberries but find it inconvenient eat handfuls of them everyday. Convenient blueberry concentrate capsules are easy to carry if you're at work or when eating out.

Each 500 mg capsule of BlueRich Super Strength Blueberry Concentrate contains non GMO (genetically modified) blueberry in a 36:1 (36 grams of blueberry equal one gram of concentrate) concentration, standardized to 2.5 percent anthocyanins, with no pesticide or herbicide contamination.

The minimum ORAC (Oxygen Radical Absorbance Capacity) unit value of BlueRich Blueberry Concentrate is 150 units per gram, with most samples testing much higher (even up to a 250 ORAC unit value).

Note: A daily intake of between 3,000 to 5,000 ORAC units per day is recommended by researchers to increase the antioxidant power of the blood, and according to studies done on rats, to protect the capillaries from oxygen damage. Although most persons get some of their ORAC units from their diet, to achieve the ideal amounts of units per day, researchers suggest increasing or supplementing the diet with an additional 1,000 to 2,500 ORAC units daily.

Take three capsules, three times daily or as directed by a health practitioner. (A total of 9 capsules a day will provide between 900 to 2,250 ORAC units). Each 2 capsules is equivalent to ¼ cup of fresh blueberries.

BlueRich Super Strength Blueberry Concentrate capsules are as safe as fresh blueberries.

  • Safe for everyone from children to seniors.
  • Blueberries are considered safe during pregnancy and lactation. If pregnant women are concerned about taking blueberry concentrate they should check with their physician.
  • Allergies: Use with caution or avoid use if allergic to blueberries.
  • Sugar Content: No added sugar. The natural sugar content is 100 mg per 500 mg capsule. Blueberries are very low on the glycemic index.
  • Possible Drug Interactions: Those using anticoagulants like warfarin or antiplatelet aggregating drugs like Plavix should use blueberry with caution.

    Make the anthocyanin-power of blueberry work for you all year long, not just during the very short blueberry season. Simply taking a few capsules of BlueRich daily is all that it takes to harness the restorative power of anthocyanins offering protection for diabetics as well as everyone else, including children.

    WHAT IS THE ORAC VALUE AND WHY IS IT IMPORTANT? ORAC stands for Oxygen Radical Absorbance Capacity. This sensitive scientific test measures the antioxidant capacity of foods. Originally developed by Dr. Guohua Cao of the National Institute of Aging in 1992. The higher the ORAC value of a food, the more antioxidant capacity the food has. In this assay, blueberries score very high with an ORAC of 2,400 per 100 grams.


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    Information provided on this site is for educational use only, and is not intended as medical advice. If you have any serious health concerns you should always check with your health care practitioner before self-administering remedies.